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The robustness of MDS configurations in the case of incomplete data

Authors :
Malhotra, Naresh K.
Jain, Arun K.
Pinson, Christian
Source :
Journal of Marketing Research. Feb, 1988, Vol. 25 Issue 1, p95, 8 p.
Publication Year :
1988

Abstract

The authors examine the robustness of MDS configurations when incomplete rather than complete input data are used. Using two empirical studies, they show that robustness varies as the amount of incomplete data increases and that random methods of data deletion perform as well as cyclic designs. These findings provide empirical support for earlier Monte Carlo literature on the topic. The authors also show that individual characteristics of respondents, namely cognitive integration and imagery, influence the quality of configurations obtained with incomplete data. (Reprinted by permission of the publisher.)

Details

ISSN :
00222437
Volume :
25
Issue :
1
Database :
Gale General OneFile
Journal :
Journal of Marketing Research
Publication Type :
Periodical
Accession number :
edsgcl.6215384