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Tesco left 20,000 short in giveaway of Dome passes

Source :
Marketing. March 30, 2000, 12
Publication Year :
2000

Abstract

Tesco's Clubcard members have forced the supermarket to source an extra 20,000 cut-price Millennium Dome tickets after an original promotion offering 10,000 tickets sold out within four days. When the [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.61694771