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Africa's Hygiene Sector Leaders and Significant Players: New players are coming up to dominate categories that have traditionally been the space of multinationals
- Source :
- Nonwovens Industry. February, 2020, Vol. 51 Issue 2, p20, 4 p.
- Publication Year :
- 2020
-
Abstract
- For the longest time, across most markets in sub-Saharan Africa, the number one and two diaper brands have been Procter & Gamble's Pampers and Kimberly-Clark's Huggies, respectively. This has been [...]
- Subjects :
- Kimberly-Clark Corp. -- Foreign operations -- Marketing
Procter & Gamble Co. -- Foreign operations -- Marketing
Coca-Cola Co. (Atlanta, Georgia) -- Foreign operations -- Marketing
Brand equity -- Health aspects
Soft drink industry -- International economic relations -- Foreign operations -- Marketing -- Health aspects
Multinational corporations -- Health aspects
Cleaning agents industry -- International economic relations -- Foreign operations -- Marketing -- Health aspects
Paper industry -- International economic relations -- Foreign operations -- Marketing -- Health aspects
Time
Brand names
Company marketing practices
Business
Fashion, accessories and textiles industries
Subjects
Details
- Language :
- English
- ISSN :
- 01634429
- Volume :
- 51
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Nonwovens Industry
- Publication Type :
- Periodical
- Accession number :
- edsgcl.616168254