Back to Search
Start Over
Not such a wild and crazy idea: An online market for ad buying
- Source :
- Advertising Age. April 10, 2000, Vol. 71, 32
- Publication Year :
- 2000
-
Abstract
- With the industrial world diz-zying itself over the prospects of electronic business-to-business marketplaces, one is prompted to ask a question with profound implications for the media and marketing industries: Why [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 71
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.61495622