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Bad dot-com ads are bad news for ad biz, but too few see peril

Authors :
Rothenberg, Randall
Source :
Advertising Age. April 3, 2000, Vol. 71, 42
Publication Year :
2000

Abstract

Way back in the '80s, if you put a few drinks into an agency executive (not hard) and got him complaining (also not hard) about the forces destroying the advertising [...]

Details

Language :
English
ISSN :
00018899
Volume :
71
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.61374907