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The role of culture and purchase motivation in service encounter evaluations

Authors :
Mattila, Anna S.
Source :
The Journal of Services Marketing. May-June, 1999, Vol. 13 Issue 4-5, p376, 14 p.
Publication Year :
1999

Abstract

The author empirically researched cultural differences in customers' qualitative perceptions of hotel services and also reviewed relevant literature. Asian and Western customers were compared on response factors including emotional response.

Subjects

Subjects :
Services industry -- Marketing
Marketing -- International aspects
Hotels and motels -- Case studies
Customer service -- Social aspects
Consumers -- Psychological aspects
Advertising, marketing and public relations
Business

Details

ISSN :
08876045
Volume :
13
Issue :
4-5
Database :
Gale General OneFile
Journal :
The Journal of Services Marketing
Publication Type :
Periodical
Accession number :
edsgcl.61236206

Tools

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