Emerging technologies and analytics for a new era of value-centered marketing in healthcare

MLA

Agarwal, Ritu, et al. “Emerging Technologies and Analytics for a New Era of Value-Centered Marketing in Healthcare.” Journal of the Academy of Marketing Science, vol. 48, no. 1, Jan. 2020, p. 9. EBSCOhost, https://doi.org/10.1007/s11747-019-00692-4.

APA

Agarwal, R., Dugas, M., Gao, G., & Kannan, P. K. (2020). Emerging technologies and analytics for a new era of value-centered marketing in healthcare. Journal of the Academy of Marketing Science, 48(1), 9. https://doi.org/10.1007/s11747-019-00692-4

Chicago

Agarwal, Ritu, Michelle Dugas, Guodong Gao, and P. K. Kannan. 2020. “Emerging Technologies and Analytics for a New Era of Value-Centered Marketing in Healthcare.” Journal of the Academy of Marketing Science 48 (1): 9. doi:10.1007/s11747-019-00692-4.