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Big Media Mergers Bring Opportunities: Top airtime buyers remain concerned with rising TV prices

Authors :
Lafayette, Jon
Source :
Broadcasting & Cable. May 13, 2019, Vol. 149 Issue 5, p12, 3 p.
Publication Year :
2019

Abstract

WITH BIG MERGERS among programmers, and a continuing shift of viewing towards over-the-top, the dynamics of this year's upfront may be look somewhat different than in past years. But not [...]

Details

Language :
English
ISSN :
10686827
Volume :
149
Issue :
5
Database :
Gale General OneFile
Journal :
Broadcasting & Cable
Publication Type :
Periodical
Accession number :
edsgcl.606751030