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Big Media Mergers Bring Opportunities: Top airtime buyers remain concerned with rising TV prices
- Source :
- Broadcasting & Cable. May 13, 2019, Vol. 149 Issue 5, p12, 3 p.
- Publication Year :
- 2019
-
Abstract
- WITH BIG MERGERS among programmers, and a continuing shift of viewing towards over-the-top, the dynamics of this year's upfront may be look somewhat different than in past years. But not [...]
- Subjects :
- Mass media industry
Acquisitions and mergers
Business
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 10686827
- Volume :
- 149
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Broadcasting & Cable
- Publication Type :
- Periodical
- Accession number :
- edsgcl.606751030