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The gap; consumer desires differ widely from bank strategies

Authors :
Gross, Laura
Source :
American Banker. Annual, 1987, Vol. 152 Issue 3, p5, 4 p.
Publication Year :
1987

Subjects

Subjects :
American Banker (Newspaper) -- Surveys
Customer relations -- Surveys
Bank marketing -- Management
Banking industry -- Services
Consumers -- Surveys
Banking, finance and accounting industries
Business
Economics

Details

ISSN :
00027561
Volume :
152
Issue :
3
Database :
Gale General OneFile
Journal :
American Banker
Publication Type :
Periodical
Accession number :
edsgcl.6052239

Tools

Authors Abstract Subjects Details