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Smarties: THIRD-GENERATION LEADERS OF THE FAMILY-OWNED COMPANY WONT TINKER WITH ITS CANDY RECIPE

Authors :
Stanley, T.L.
Source :
ADWEEK. October 21, 2019, Vol. 60 Issue 27, p50, 2 p.
Publication Year :
2019

Abstract

Ghosts and goblins don't scare the leaders of the Smarties Candy Co. In fact, the trio of execs who run the family-owned business embrace all things Halloween--a holiday they spend [...]

Details

Language :
English
ISSN :
15499553
Volume :
60
Issue :
27
Database :
Gale General OneFile
Journal :
ADWEEK
Publication Type :
Periodical
Accession number :
edsgcl.604315063