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L'oreal Paints $47M on Feria, Castings Lines

Authors :
Bittar, Christine
Source :
Brandweek. February 14, 2000, Vol. 41 Issue 7, 6
Publication Year :
2000

Abstract

L'oreal this spring will expand its popular hipster Feria hair color line with a highlighting/streaking extension called Feria Colour Strands, buttressing the full line with $27 million in advertising this [...]

Details

Language :
English
ISSN :
10644318
Volume :
41
Issue :
7
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.60007803