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L'oreal Paints $47M on Feria, Castings Lines
- Source :
- Brandweek. February 14, 2000, Vol. 41 Issue 7, 6
- Publication Year :
- 2000
-
Abstract
- L'oreal this spring will expand its popular hipster Feria hair color line with a highlighting/streaking extension called Feria Colour Strands, buttressing the full line with $27 million in advertising this [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 41
- Issue :
- 7
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.60007803