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GEC plans 12m [pounds sterling] image overhaul
- Source :
- Marketing Week. Dec 4, 1997, Vol. 20 Issue 36, p10
- Publication Year :
- 1997
-
Abstract
- Defence giant GEC-Marconi is talking to a range of marketing and communications agencies in an attempt to change its image. GEC-Marconi admits it is in the initial stages of an […]
- Subjects :
- GEC-Marconi
General Electric Company PLC
Subjects
Details
- ISSN :
- 01419285
- Volume :
- 20
- Issue :
- 36
- Database :
- Gale General OneFile
- Journal :
- Marketing Week
- Publication Type :
- Periodical
- Accession number :
- edsgcl.59412270