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The science and art of promotion evaluation

Authors :
Davis, George C.
Source :
Agribusiness. Autumn, 1999, Vol. 15 Issue 4, p465, 19 p.
Publication Year :
1999

Subjects

Subjects :
Commodity exchanges -- Research
Commodities industry -- Research
Sales promotions -- Research
Agricultural industry
Business

Details

ISSN :
07424477
Volume :
15
Issue :
4
Database :
Gale General OneFile
Journal :
Agribusiness
Publication Type :
Periodical
Accession number :
edsgcl.59208095

Tools

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