Data and the deep blue sea: Georgia Aquarium uses AI and predictive analytics to improve the guest experience.

Authors :: Robinson, Christina D.
Cherfoli, Josh
Source :: Journal of Accountancy. June, 2019, Vol. 227 Issue 5, p30, 3 p.
Publication Year :: 2019
Abstract: Ever-present budget challenges make it difficult for not-for-profits to secure the funding necessary to make use of the latest technology. But Georgia Aquarium's long-standing commitment to investing in technology has [...]

Subjects :: Artificial intelligence -- Management -- Usage
Web analytics -- Management -- Usage
Georgia Aquarium -- Customer relations -- Information management
Company business management
Company systems management
Artificial intelligence

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