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E-business experts have differing skills

Authors :
Chapman, David
Source :
Triangle Business Journal (Raleigh, NC). December 24, 1999, Vol. 15 Issue 16, 20
Publication Year :
1999

Abstract

Back in the late 1980s, national and global advertising agencies went on a spending spree, frantically gobbling up direct marketing companies, public relations firms, sales promotion agencies, along with any [...]

Details

Language :
English
ISSN :
10605096
Volume :
15
Issue :
16
Database :
Gale General OneFile
Journal :
Triangle Business Journal (Raleigh, NC)
Publication Type :
Periodical
Accession number :
edsgcl.59121916