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Sporting chance

Authors :
Baird, Roger
Source :
Marketing Week. Nov 5, 1998, Vol. 21 Issue 39, p30
Publication Year :
1998

Abstract

After 25 years in the advertising industry, Alasdair Ritchie has struck out in a new direction. Now president of sports marketing company API/Advantage, the 52-year-old Scotsman has ambitious plans for […]

Subjects

Subjects :
Advantage

Details

ISSN :
01419285
Volume :
21
Issue :
39
Database :
Gale General OneFile
Journal :
Marketing Week
Publication Type :
Periodical
Accession number :
edsgcl.58400411