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HYPER-LOCALIZATION: HOW TO OVERCOME THE CHALLENGE OF MEETING LOCAL MARKET NEEDS: With customer behavior changing more frequently, retailers are adapting their supply chains to increase engagement with their always-on customers
- Source :
- Material Handling & Logistics. March-April, 2019, Vol. 74 Issue 2, p21, 2 p.
- Publication Year :
- 2019
-
Abstract
- Increasingly retailers are looking at ways to deliver hyper-localization of assortment for their customers. Not only do shoppers get what they want, but they also feel that the experience of [...]
Details
- Language :
- English
- ISSN :
- 21570302
- Volume :
- 74
- Issue :
- 2
- Database :
- Gale General OneFile
- Journal :
- Material Handling & Logistics
- Publication Type :
- Periodical
- Accession number :
- edsgcl.583998132