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At Show, Oracle Preaches System Gospel; But attendees go for point products
- Source :
- Computerworld. November 22, 1999, p8, 1 p.
- Publication Year :
- 1999
-
Abstract
- Los Angeles Oracle Corp.'s message to the masses at its Open World conference here last week was about its strategy to get users to buy its integrated package of applications, […]
- Subjects :
- Company marketing practices
Company business planning
Network computer
Software quality
Microcomputer industry
Computer industry
Internet appliance
Oracle Corp. -- Marketing -- Conferences, meetings and seminars -- Product introduction -- Planning
Information appliances -- Product information -- Conferences, meetings and seminars
Computer software industry -- Conferences, meetings and seminars -- Product information -- Product introduction -- Planning
Software -- Conferences, meetings and seminars -- Product information -- Product introduction -- Planning
Computer industry -- Product introduction -- Conferences, meetings and seminars -- Product information -- Planning
Network computers -- Product introduction -- Product information -- Conferences, meetings and seminars -- Planning
Subjects
Details
- Language :
- English
- ISSN :
- 00104841
- Database :
- Gale General OneFile
- Journal :
- Computerworld
- Publication Type :
- Periodical
- Accession number :
- edsgcl.57761492