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Industrywatch Aviation
- Source :
- Sales & Marketing Management. Nov, 1999, Vol. 151 Issue 11, p18
- Publication Year :
- 1999
-
Abstract
- WHEN A PRODUCT becomes a simple commodity to its customers, it loses value. It can, then, quickly be copied by a competitor and sold at a lower price. If a […]
- Subjects :
- Airlines -- Marketing
Subjects
Details
- ISSN :
- 01637517
- Volume :
- 151
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Sales & Marketing Management
- Publication Type :
- Periodical
- Accession number :
- edsgcl.57625563