Back to Search Start Over

Do Buyers Really Want Custom Orders?

Authors :
Keller, Maryann
Source :
Automotive Industries. October 1999, Vol. 179 Issue 10, 115
Publication Year :
1999

Abstract

At the dawn of the auto industry Henry Ford offered to build any car the buyer wanted -- as long as it was black General Motors came along and offered [...]

Details

Language :
English
ISSN :
10994130
Volume :
179
Issue :
10
Database :
Gale General OneFile
Journal :
Automotive Industries
Publication Type :
Periodical
Accession number :
edsgcl.57513441