Getting (sales) cultured

Success stories of banking institutions that have thrived immensely after adopting a sales culture are fueling a move towards this management style. However, the banking industry should realize that shifting into a sales culture requires a commitment to a defined sales and relationship management methodology that is guided by an uncompromising style of sales management. Management commitment, according to analysts, defines whether a sales culture transformation initiative will succeed or fail.
So you want to sell more financial products and services? Well, first things first: First sell your staff on selling; and then sell your customers. Here's how . . . [...]