Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales

Authors :: Yazdani, Elham
Gopinath, Shyam
Carson, Steve
Source :: Marketing Science. Sept-Oct, 2018, Vol. 37 Issue 5, p838, 14 p.
Publication Year :: 2018
Abstract: Abstract. The main objective in this paper is to study the effect of reviews by top- and bottom-ranked reviewers on product sales. We use designated market area sales data for [...]

Subjects :: Amazon.com Inc. -- Reports -- Marketing
Online information services -- Reports -- Marketing
Online services -- Reports -- Marketing
Social media -- Usage
Information services -- Reports -- Marketing
Sound recording album covers -- Market share -- Marketing
Instrumental variables (Statistics) -- Analysis -- Usage
Company marketing practices
Company market share
Online information service
Advertising, marketing and public relations
Business

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