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Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond
- Source :
- Marketing Science. Sept-Oct, 2018, Vol. 37 Issue 5, p688, 22 p.
- Publication Year :
- 2018
-
Abstract
- Abstract. We examine the effect of managerial response on consumer voice in a dynamic quality environment. We argue that the consumer is motivated to write reviews not only because reviews [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 37
- Issue :
- 5
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.563836202
- Full Text :
- https://doi.org/10.1287/mksc.2018.1090