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SMALL STORES CAN FIND TANGLED WEB ON-LINE: NEW SITES COSTLY, MARKETING TRICKY

Authors :
luhby, tami
Source :
Crain's New York Business. August 16, 1999, 30
Publication Year :
1999

Abstract

Susan Weber has spent 20 years studying customer shopping patterns at her six Weber's Closeout Centers. When the Manhattan discount chain launched its first Web site in April, Ms. Weber [...]

Subjects

Subjects :
New York -- Marketing
Electronic commerce -- Services -- Marketing
Online services -- Marketing -- Services
Electronic commerce
Cable television/data services
Company marketing practices
Online services
Business
Business, regional

Details

Language :
English
ISSN :
8756789X
Database :
Gale General OneFile
Journal :
Crain's New York Business
Publication Type :
Periodical
Accession number :
edsgcl.55518720

Tools

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