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McD's Rejiggers Menu for Trade-ups
- Source :
- Brandweek. June 14, 1999, Vol. 40 Issue 24, 8
- Publication Year :
- 1999
-
Abstract
- Continuing its recent focus on store-level initiatives, McDonald's is adding another trade-up tier to its menu options with an eye to driving up register rings by about 10%. To increase [...]
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 40
- Issue :
- 24
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.54960406