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Scholastic Rocks the Schoolhouse; Pop-Up Video Moving Beyond Tunes
- Source :
- Brandweek. June 7, 1999, Vol. 40 Issue 23, 14
- Publication Year :
- 1999
-
Abstract
- Scholastic Entertainment takes on licensing, merchandising and promotional rights for its first outside property, Schoolhouse Rock, planning to target kids, young parents and teachers with an array of books, apparel, [...]
- Subjects :
- Scholastic Entertainment Inc. -- Licensing agreements -- Marketing
Television broadcasting industry -- Marketing -- Licensing agreements
Licensed products
Television broadcasting -- Licensing agreements
Marketing industry -- Licensing agreements
Advertising, marketing and public relations
Business
Retail industry
Company marketing practices
Company licensing agreement
Licensing agreements
Marketing
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 40
- Issue :
- 23
- Database :
- Gale General OneFile
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- edsgcl.54840735