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Helping brands take on the world

Authors :
Allen, Tony
Source :
Marketing. May 13, 1999, p32, 2 p.
Publication Year :
1999

Abstract

New technology enables companies to harmonise branding worldwide, but it's designers who realise and implement that global vision. The scene in Pulp Fiction where John Travolta and Samuel L Jackson [...]

Details

Language :
English
ISSN :
00253650
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.54777046