Performance measurement for product design and development in a manufacturing environment

Companies can ensure business survival through the effective management and measurement of the product development process, as evidenced by reduced time to market, higher quality and lower costs. Performance measurement allows companies to determine whether they are making effective use of their product design and development activities. However, data gathered from two questionnaires sent to academics and industrialists involved in measuring design and development performance reveal that the consistent use of performance measurement in the design and development process remains limited in manufacturing organizations both in the UK and worldwide.