NEWSPAPERS GET DISAPPOINTING CIRCULATION NEWS: AUDIT BUREAU REPORTS 0.5% DROP AS NAA READIES MARKETING PUSH

Authors :: Kerwin, Ann Marie
Source :: Advertising Age. May 10, 1999, p18, 1 p.
Publication Year :: 1999
Abstract: As the newspaper industry bands together for a bold plan to try to stem circulation declines, new figures have come out that drive home the problem. Daily newspaper circulation fell […]

Subjects :: Newspaper Association of America -- Marketing -- Services
Business consultants -- Services -- Marketing
Newspapers -- Marketing -- Services
Newspaper publishing -- Marketing -- Services
Consulting services -- Services -- Marketing
Company marketing practices

Tools