Effect of analysts' earnings pressure on marketing spending and stock market performance

Authors :: Currim, Imran S.
Lim, Jooseop
Zhang, Yu
Source :: Journal of the Academy of Marketing Science. May, 2018, Vol. 46 Issue 3, p431, 22 p.
Publication Year :: 2018
Abstract: Abstract Despite the clearly visible effects of analysts' pressures on C-level executives in the popular press, there is limited evidence on their effects on marketing spending decisions. This study asks [...]

Subjects :: Profitability -- Analysis
Stock markets -- Analysis
Business budgets -- Analysis
Advertising expenditures -- Analysis -- Influence
Stock market
Advertising, marketing and public relations
Business

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