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From measurement to action: how one club boosted business by listening to its members

Authors :
Boughton, Paul D.
Fisher, James E.
Source :
Cornell Hotel & Restaurant Administration Quarterly. February 1999, Vol. 40 Issue 1, p68, 6 p.
Publication Year :
1999

Abstract

Arvida's River Hills Country Club upgraded its operation - and its bottom line - by working hard to stay close to its customers, aka, the members. The coming millennium holds [...]

Details

Language :
English
ISSN :
00108804
Volume :
40
Issue :
1
Database :
Gale General OneFile
Journal :
Cornell Hotel & Restaurant Administration Quarterly
Publication Type :
Periodical
Accession number :
edsgcl.54313424