Inside the global McDonald's at the firm's new HQ; The restaurant is one of 12 prototypes that all U.S. outlets will adopt by 2020

Authors :: Sweeney, Brigid
Source :: Crain's Chicago Business. April 30, 2018, Vol. 41 Issue 17, 0008
Publication Year :: 2018
Abstract: Byline: Brigid Sweeney As McDonald's prepares to move into its West Loop headquarters next month, the burger giant last week debuted a sleek, next-generation restaurant on the building's ground floor. [...]

Subjects :: McDonald's Corp. -- Company forecasts -- Marketing -- Location
Restaurant industry -- Company forecasts -- Marketing -- Location
Company marketing practices
Company business forecast/projection
Business
Business, regional

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