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Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
- Source :
- Marketing Science. Jan-Feb, 2018, Vol. 37 Issue 1, p5, 17 p.
- Publication Year :
- 2018
-
Abstract
- Abstract. Instead of purchasing individual content, streaming adopters rent access to libraries from which they can consume content at no additional cost. In this paper, we study how the adoption [...]
Details
- Language :
- English
- ISSN :
- 07322399
- Volume :
- 37
- Issue :
- 1
- Database :
- Gale General OneFile
- Journal :
- Marketing Science
- Publication Type :
- Academic Journal
- Accession number :
- edsgcl.532075836