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Data Pinpoints Products Women Buy: Tracking purchasing decisions made by audiences of TLC, ID and OWN
- Source :
- Broadcasting & Cable. February 19, 2018, Vol. 148 Issue 4, p18, 1 p.
- Publication Year :
- 2018
-
Abstract
- IF YOU WANT TO SELL PICKUP TRUCKS, the first place you think to advertise might not be the TLC series Sister Wives. But these days, with data driving more and [...]
- Subjects :
- Discovery Inc. -- Company sales and earnings -- Market share -- Growth
Cable television broadcasting industry -- Company sales and earnings -- Market share -- Growth
Television programs -- Market share
Company growth
Company market share
Company earnings/profit
Business
Mass communications
Subjects
Details
- Language :
- English
- ISSN :
- 10686827
- Volume :
- 148
- Issue :
- 4
- Database :
- Gale General OneFile
- Journal :
- Broadcasting & Cable
- Publication Type :
- Periodical
- Accession number :
- edsgcl.531583856