Back to Search Start Over

Data Pinpoints Products Women Buy: Tracking purchasing decisions made by audiences of TLC, ID and OWN

Authors :
Lafayette, Jon
Source :
Broadcasting & Cable. February 19, 2018, Vol. 148 Issue 4, p18, 1 p.
Publication Year :
2018

Abstract

IF YOU WANT TO SELL PICKUP TRUCKS, the first place you think to advertise might not be the TLC series Sister Wives. But these days, with data driving more and [...]

Details

Language :
English
ISSN :
10686827
Volume :
148
Issue :
4
Database :
Gale General OneFile
Journal :
Broadcasting & Cable
Publication Type :
Periodical
Accession number :
edsgcl.531583856