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Automation Reveals Its Limits To Advertisers

Authors :
Maheshwari, Sapna
Source :
The New York Times. February 12, 2018, F9
Publication Year :
2018

Abstract

For advertisers, one of the internet's great promises has been the ability to automatically target people based on their interests and demographics, with little regard to the websites they are [...]

Subjects

Subjects :
Hate speech -- Social aspects -- Forecasts and trends
Deception -- Forecasts and trends
Internet advertising -- Forecasts and trends
Target marketing -- Forecasts and trends
Internet/Web advertising
Market trend/market analysis
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.527166907

Tools

Authors Abstract Subjects Details