Simmons promoting line through doctors, grocers

Simmons is implementing two marketing strategies for it BackCare line of furniture products in partnership with grocery stores and physicians. The physician program includes the distribution of Back Health, the company's publication that deal with back care. Each copy contains a coupon that gives a $100-discount for every purchase of a BackCare Ultimate sleep set. The grocery store program, which is being implemented at Omaha, NE-based Nebraska Furniture Mart's locations, awards $50-coupons to consumers who purchase products that include Motrin, Advil, Healthy Choice and Lean Cuisine.