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McD Revs Up World Cup

Authors :
Stevens, Shannon
Source :
Brandweek. December 1, 1997, 5
Publication Year :
1997

Abstract

Shannon Stevens McDonald's will again latch onto World Cup soccer via a sweepstakes promotion with Spanish-language sports magazine Mundo Deportivo for its ramp-up to the quadrennial event next summer. The [...]

Subjects

Subjects :
McDonald's Corp.
Restaurants
Advertising, marketing and public relations
Business
Retail industry

Details

Language :
English
ISSN :
10644318
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.50356577

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