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McDonald's Cooks Up Nascar Happy Meal Premiums

Source :
Brandweek. August 10, 1998, Vol. 39 Issue 31, 5
Publication Year :
1998

Abstract

OAK BROOK, ILL-McDonald's teams with Nascar for a Happy Meal deal giving away customized Hot Wheels cars. McD's support includes three national TV ads, via Leo Burnett, Chicago, breaking Aug. [...]

Details

Language :
English
ISSN :
10644318
Volume :
39
Issue :
31
Database :
Gale General OneFile
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
edsgcl.50248174