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Has Smart missed the point?

Authors :
Wood, Joanna
Source :
Precision Marketing. July 20, 1998, 12
Publication Year :
1998

Abstract

As so many consumers fail to part with the riches accrued on their loyalty cards, questions are being raised about the future stragegy of these schemes. The loyalty crusade continues [...]

Subjects

Subjects :
Smart Advertising
Advertising, marketing and public relations
Business, general

Details

ISSN :
09550836
Database :
Gale General OneFile
Journal :
Precision Marketing
Publication Type :
Periodical
Accession number :
edsgcl.50203555

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