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GROUPM ASKS LESS FROM SOCIAL VIDEO ADS
- Source :
- Advertising Age. August 21, 2017, Vol. 88 Issue 16, p0004.
- Publication Year :
- 2017
-
Abstract
- Byline: Megan Graham WPP's GroupM, the world's largest buyer of advertising on behalf of marketers, has changed its standards for the "viewability" of the digital ads it will pay for, [...]
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 88
- Issue :
- 16
- Database :
- Gale General OneFile
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- edsgcl.501631146