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The Rebirth of a Brand

Authors :
Davis, Katy Eckmann
Source :
ADWEEK Southeast. June 15, 1998, 8
Publication Year :
1998

Abstract

Katy Eckmann Davis ATLANTA - Hoping to gain consumer awareness for its upholstery brand, the makers of Wear-Dated fabrics hired Sawyer Riley Compton here to create an image campaign. Solutia, [...]

Details

Language :
English
ISSN :
87566389
Database :
Gale General OneFile
Journal :
ADWEEK Southeast
Publication Type :
Periodical
Accession number :
edsgcl.50142839