Making (air) waves

Authors :: Kasrel, Deni
Source :: Philadelphia Business Journal. June 19, 1998, 3
Publication Year :: 1998
Abstract: Brunson Communications Inc.'s WGTW-TV Channel 48 will broadcast original programming as part of a strategy to boost attract more advertisers in television market in Philadelphia, PA. The company, which is set to finish a production studio, is planning two new WGTW-produced shows: 'Another View,' which focuses on timely subjects, and 'Health Check,' which investigates health issues. The station will also launch in fall 1998, a new promotional campaign using the tagline, 'WGTW: Good Television to Watch.'