The effect of nutrition P-O-P signs on consumer attitudes and behavior

Authors :: Arhabak, Dale D.
McIntyre, Shelby H.
Bell, Cherryl H.
Tucker, Nancy
Source :: Journal of Retailing. Spring, 1987, Vol. 63, p9, 28 p.
Publication Year :: 1987

Subjects :: Marketing research -- Research
Consumer education -- Research
Food habits -- Research
Point-of-sale advertising -- Research
Consumers -- Behavior
Grocery industry -- Marketing
Retail industry

Tools