THE WORLD ACCORDING TO SHARP; In the years since Byron Sharp published 'How Brands Grow,' his unorthodox theories have taken root with major marketers and begun changing how they buy media. Among the new rules: Loyalty is a crock and broad reach can be more productive than surgical targeting

Byline: Jack Neff Byron Sharp would like you to know that almost everything you've learned about marketing is wrong. Here's the real truth, according to the University of South Australia [...]