Back to Search
Start Over
Playing it safe at the newfronts: content concerns have digital-video firms touting 'premium' environments
- Source :
- Broadcasting & Cable. May 1, 2017, Vol. 147 Issue 11, p8, 4 p.
- Publication Year :
- 2017
-
Abstract
- THE WORD 'PREMIUM' gets tossed around a lot during the NewFronts, as digital media companies seek to continue to attract video advertising dollars that were once earmarked for TV. Digital [...]
Details
- Language :
- English
- ISSN :
- 10686827
- Volume :
- 147
- Issue :
- 11
- Database :
- Gale General OneFile
- Journal :
- Broadcasting & Cable
- Publication Type :
- Periodical
- Accession number :
- edsgcl.491283448