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The attention economy; Monetising eyeballs

Source :
The Economist. February 11, 2017, Vol. 422 Issue 9027, p11, US p.
Publication Year :
2017

Abstract

Forget the long tail TWO ENTERTAINMENT TITANS dominated the charts for the last few months of 2016: the mighty Walt Disney and Ryan, a five-year-old boy. Disney's blockbuster films topped [...]

Details

Language :
English
ISSN :
00130613
Volume :
422
Issue :
9027
Database :
Gale General OneFile
Journal :
The Economist
Publication Type :
Periodical
Accession number :
edsgcl.480519780