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Leisure companies map out strategy

Authors :
Olins, Rufus
Upton, Gillian
Source :
Marketing. March 27, 1986, Vol. 24, p8, 1 p.
Publication Year :
1986

Subjects

Subjects :
Applied Leisure Marketing -- Services
Amusement parks -- Marketing
Entertainment industry -- Marketing
Advertising, marketing and public relations
Business
Business, international

Details

ISSN :
00253650
Volume :
24
Database :
Gale General OneFile
Journal :
Marketing
Publication Type :
Periodical
Accession number :
edsgcl.4691328

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Authors Abstract Subjects Details