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Start-Ups Take Aim at America's Biggest Market: Baby Boomers

Authors :
Gustke, Constance
Source :
The New York Times. August 4, 2016, B4
Publication Year :
2016

Abstract

Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric [...]

Subjects

Subjects :
Automobile industry -- Management -- Baby boom generation market
Management techniques -- Evaluation
Company business management
Automobile Industry
General interest
News, opinion and commentary

Details

Language :
English
ISSN :
03624331
Database :
Gale General OneFile
Journal :
The New York Times
Publication Type :
News
Accession number :
edsgcl.459868903

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