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TV ASKS FOR FAIR COMPARISONS

Authors :
Poggi, Jeanine
Source :
Advertising Age. May 2, 2016, Vol. 87 Issue 9, p0008.
Publication Year :
2016

Abstract

Byline: JEANINE POGGI More than 15 million people watched Yahoo live-stream a football game? Please. That's how the TV industry often responds when the media reports huge audiences for online [...]

Subjects

Subjects :
Company business management
Company market share
Information services industry
Television programs -- Market share
Talk shows -- Market share
Information services industry -- Management
Information services -- Management
Television viewers -- Statistics
Yahoo! Inc. -- Management

Details

Language :
English
ISSN :
00018899
Volume :
87
Issue :
9
Database :
Gale General OneFile
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
edsgcl.451442940

Tools

Authors Abstract Subjects Details