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Why beverage packaging matters: functionality and aesthetics make the perfect match

Authors :
Cuneo, Liz
Source :
Packaging Strategies. December 1, 2015, p16, 3 p.
Publication Year :
2015

Abstract

Packaging labels and design, not to mention materials, all play a part in helping the product become appealing to consumers. Sales in the alcohol segment are increasing, especially now as [...]

Details

Language :
English
ISSN :
87556189
Database :
Gale General OneFile
Journal :
Packaging Strategies
Publication Type :
Periodical
Accession number :
edsgcl.447176929